User experience is one of the most important aspects of any eCommerce shopping site. After all, if you don’t make the site easy and enjoyable to use, then your potential customers will be likely to go elsewhere. Here’s a little information on user experience as well as a few ways you can improve UX Design for your eCommerce site.
What Is UX and UX Design?
UX stands for “user experience,” and it defines what it’s like for a user to experience your site. It generally describes everything connected to how a user moves through your site. This includes whatever contact they have, what services they use, the products they buy, and so on.
The design will also encompass what kind of operating system they use as well as what kind of device. After all, the experience will change based on the device used since a full PC screen will be different than a mobile device or a tablet. The key is to make sure that the experience can shift based on these changing factors.
You definitely don’t want to end up with an experience that is great for those who use desktops only, but terrible when it comes to a smaller screen. The adaptation of your design with UX in mind is one of the most important aspects of everything you do. This is just one of the many things to consider.
Product Recommendations Are Golden
One of the best practices that you can use is to consider user recommendation while designing an eCommerce site. This will make it much easier for them to get to the product they want. It will also be something they are likely to appreciate. People love having little shortcuts that make their lives easier or the ability to find products they may not even have thought about using otherwise.
Examples of this kind of design include boxes at the bottom of the screen when you enter a product page that says things like “Users who bought this product also bought:” and then list other products. Obviously, you can do this in a variety of different ways. You can just say “You might also enjoy,” or something simple like that, but some users will appreciate a design that uses more hard facts.
It’s not just your opinion; it’s literally what other users have done. In this way, you can also take advantage of what’s known as the bandwagon effect. This gives the idea to the people that they are doing the same as what other people are doing. All this, further builds up a sense of security.
Other ways to do this include boxes like “trending” or “bestseller.” This design is definitely going to be part of any best practices guideline chart because it works.
Wish Lists Are Fun
Customers love the ability to stay organized. If you let them save items somewhere besides the cart, that can be a great help. Plus, they can share these lists with other people to possibly get you even more sales when the items are bought as gifts. This should be done as an extra option next to or underneath the option to add an item to cart. The more convenient you can make the site for your customers, the better their experience is going to be.
You definitely want to contact customers directly whenever you can. This can be done through general feedback comment options, or through just general feedback based on a 1 to 5 scale. That way, you can easily figure out what they want and what creates the best experience for them directly. This means sometimes you have to offer a bit more to your customers. It’s going to be worth it to create a better site that will have better conversions, and turn them into a more loyal customer at the same time to boot.
This can be done through entering them into contests, giving them extra coupons for a percent off of sales, and so on. Them buying something is better than them not buying something anyway!
Intuitive Navigation Structure
It should be easy to get around your site, and it should be easy to see all of the different categories that anyone will be most likely to want to visit right at the top. One of the best ways to figure out how to do this is to do a bit of researching and gather some data. What do people click on? What do they linger on, and what do they ignore? That way, you can get it so that the good stuff for them is right at the top, and the stuff they tend to care about a bit less is still there, but further down.
There are other aspects of this to pay attention to as well, such as sales. On just about any product site you visit you’ll see that the arrangement of categories at the top of the page isn’t always readily apparent. There might be categories that are specific like “capris pants” right next to general categories like for men and women. This often indicates that the designers have done their homework and figured out what their customers want the most!
Make Checkout Nice and Easy
That last step, where they finish their purchase and make payment, is one of the most important considerations. Studies have shown that a lot of customers add items to carts, but then don’t pull the trigger on the sale, which is of little use to you. The more you can do to encourage them to finish the sale without being too pushy, the better. One way to do this is to save their information. That way, if they add an item to cart but leave, there’s a chance they’ll come back again later.
Then, you’ll have their item, you’ll have any information they’ve added, and they won’t have to add it in again. Another good thing to do at this juncture is to make sure that there’s nothing on the checkout page that’s too distracting. It might be tempting to add some kind of upselling box here or other ads, but this is just going to frustrate users.
You want to be directing them right towards that final button. It should be pure functionality on that last page. Another really good thing to do is give them an easy way to login with a different account. Those log in with google and log in with Facebook buttons tend to be a huge relief to customers since it means that they don’t have to go through the arduous process of adding all of their information again. Remember, they have likely been to other sites today, adding information, and it’s just going to be a source of exhaustion and frustration to them to try to do it again.
This way, they don’t have to make their thousandth new account specifically for your site. The chances that they already have a Google or Facebook account are really good, so this is going to enhance their experience and make it more likely they will hit that buy button.
Guest checkout is another option that many people love to get. The mood on the Internet is moving towards anonymity these days. And, some people are intent on keeping their information to themselves as much as they can. In a general sense, it’s a good idea to give as many options as you can.
Lists Are the Key to Organization
Customers love to stay organized to make their lives easier, and good user experience design will allow them to do this. One way to accomplish this is through product sorting and lists. Many of the top sites allow users to do this. By creating a new list with whatever name they want, and then hitting buttons to add products from your site to this list, users will be able to sort through their decision making the process easier and decide what they can buy and what they can’t in a structured way.
All of this will make it more likely that they will have a positive experience with you and come back to buy again and again. Being able to look through products on your site in an organized way is a leading step to success.
Overall, user experience design has a massive effect on how users view your site and how often they come back. Let our creativity inspire your imagination. Choose creative design solutions that enhance user experience and increase the value of your brand. The UX/UI designers help you utilize the “power of UI UX design services” to create experiences that your customers love!